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Press Release Submission Sites: The Complete SEO Guide by Digitally Crowd
February 2, 2026
Introduction
In today’s competitive digital world, getting visibility online is no longer optional—it’s essential. Businesses, startups, agencies, and personal brands are constantly looking for effective ways to spread their message, build credibility, and improve search engine rankings. One of the most trusted and powerful methods to achieve this is through press release submission sites.
At Digitally Crowd, we help brands amplify their reach using proven SEO strategies, and press release distribution remains a strong pillar of modern digital marketing when done correctly.
This in-depth guide will explain everything you need to know about press release submission sites, their SEO benefits, how to use them effectively, and why they matter for long-term online growth.
What Are Press Release Submission Sites?
Press release submission sites are online platforms where businesses can publish official announcements such as company launches, product updates, achievements, partnerships, events, or milestones. These platforms distribute your content to journalists, bloggers, news portals, and search engines.
When used strategically, press release submission sites help in:
- Brand awareness
- Authority building
- Backlink acquisition
- Search engine visibility
- Trust and credibility
Unlike random blogging, press releases follow a professional format that search engines and media outlets recognize as authoritative.
Why Press Release Submission Sites Are Important for SEO
Search engines like Google value fresh, relevant, and authoritative content. Publishing newsworthy updates on trusted press release submission sites sends strong SEO signals.
Key SEO Benefits of Press Release Submission Sites
1. High-Quality Backlinks
Most press release submission sites provide backlinks from high-authority domains, which boosts your website’s domain strength.
2. Faster Indexing
Search engines crawl press release submission sites frequently, helping your pages get indexed faster.
3. Brand Mentions
Even no-follow links and brand mentions improve online credibility and visibility.
4. Increased Referral Traffic
Well-written press releases can drive targeted visitors directly to your website.
At Digitally Crowd, we combine press release SEO with content marketing to maximize results.
Types of Press Release Submission Sites
Understanding the types of press release submission sites helps you choose the right platforms for your business goals.
Free Press Release Submission Sites
These platforms allow you to submit press releases without cost. They are ideal for startups and small businesses.
Paid Press Release Submission Sites
Paid platforms offer wider distribution, journalist outreach, and premium placements.
Niche-Specific Press Release Submission Sites
These target specific industries such as technology, healthcare, finance, or real estate.
Regional Press Release Submission Sites
Focused on specific countries or cities, helping local SEO efforts.
Using a mix of these press release submission sites delivers balanced and sustainable SEO growth.
How Press Release Submission Sites Help Brand Authority
Brand authority is no longer built only through ads. It’s built through trust, consistency, and visibility.
When your brand appears repeatedly on credible press release submission sites:
- Customers trust you more
- Search engines recognize your brand
- Journalists are more likely to pick your story
Digitally Crowd uses authority-based distribution strategies to position brands as industry leaders.
Best Practices for Using Press Release Submission Sites
Many businesses misuse press release submission sites, leading to poor results or even SEO penalties. Follow these best practices to stay safe and effective.
Write Newsworthy Content
Avoid promotional fluff. Focus on:
- New launches
- Achievements
- Data insights
- Industry contributions
Optimize for SEO (Naturally)
Use your main keyword press release submission sites naturally:
- Headings
- First 100 words
- Body content
- FAQs
Use Branded Anchor Text
Link your website using brand-based anchors instead of keyword stuffing.
Avoid Duplicate Content
Each press release should be unique, even if submitted to multiple press release submission sites.
Step-by-Step Guide to Submitting Press Releases
Step 1: Identify the Right Press Release Submission Sites
Choose platforms based on:
- Domain authority
- Industry relevance
- Geographic focus
Step 2: Write a Professional Press Release
Follow a standard structure:
- Headline
- Subheadline
- Introduction
- Body
- Company boilerplate
Step 3: Optimize Content
Add:
- Keywords naturally
- Relevant internal links
- One or two external links
Step 4: Submit and Track Performance
Monitor traffic, backlinks, and brand mentions.
Digitally Crowd offers end-to-end press release optimization and submission services for businesses of all sizes.
Press Release Submission Sites vs Guest Posting
Many people confuse press release submission sites with guest blogging. Both are useful, but they serve different purposes.
Feature | Press Release Submission Sites | Guest Posting |
Purpose | News & announcements | Educational content |
SEO Impact | Fast authority & backlinks | Long-term rankings |
Indexing | Faster | Slower |
Format | Formal | Informational |
A smart SEO strategy uses both, and Digitally Crowd helps integrate them seamlessly.
Other Submission Sites
Common Mistakes to Avoid
❌ Keyword stuffing
❌ Submitting non-news content
❌ Using low-quality press release submission sites
❌ Repeating the same content everywhere
❌ Ignoring analytics
Avoiding these mistakes ensures your press release SEO stays Google-compliant.
How Digitally Crowd Uses Press Release Submission Sites Strategically
At Digitally Crowd, we don’t just submit content—we build authority.
Our approach includes:
- Manual selection of press release submission sites
- SEO-optimized, human-written content
- Brand positioning instead of spam links
- Safe anchor text strategy
- Performance tracking
This ensures long-term SEO growth without risking penalties.
Press Release Submission Sites for Local SEO
Local businesses benefit greatly from press release submission sites when targeting city-based searches.
Examples:
- Business launch in a city
- Office opening announcement
- Local awards or recognition
This strengthens Google Business Profile signals and improves local rankings.
Measuring the Success of Press Release Submissions
Key metrics to track:
- Referral traffic
- Backlinks
- Brand mentions
- Keyword movement
- Indexing speed
Digitally Crowd provides detailed reporting so clients can clearly see ROI.
Future of Press Release Submission Sites in SEO
Despite algorithm changes, press release submission sites remain relevant because:
- Google values authority
- Brands need trust signals
- News-based content performs well
However, quality matters more than quantity. Strategic distribution beats mass submission every time.
Frequently Asked Questions (FAQs)
What are press release submission sites?
Press release submission sites are platforms where businesses publish official news to gain visibility, backlinks, and media coverage.
Are press release submission sites still effective for SEO?
Yes, when used properly, press release submission sites help build authority, backlinks, and brand trust.
How many press release submission sites should I use?
Quality matters more than quantity. Using 10–20 high-quality press release submission sites is better than spamming hundreds.
Can small businesses use press release submission sites?
Absolutely. Free and niche press release submission sites are perfect for startups and local businesses.
Does Digitally Crowd provide press release services?
Yes. Digitally Crowd offers professional press release writing, optimization, and submission services.
Final Thoughts
When used strategically, press release submission sites are one of the most powerful tools for brand visibility, SEO growth, and online credibility. The key is writing valuable, news-driven content and distributing it on the right platforms.
At Digitally Crowd, we specialize in helping brands leverage press release submission sites the right way—ethically, strategically, and effectively.
If you want sustainable SEO results and real brand authority, press releases are not optional—they’re essential.
Final Thoughts
Choosing the right Press Release Submission Sites can transform your business. From building brand awareness to driving sales, a professional agency ensures every rupee you spend delivers value. With the rise of digital platforms, investing in Press Release Submission Sites is no longer an option—it’s a necessity.
If you want to take your business to the next level, it’s time to partner with the Press Release Submission Sites and watch your brand grow online.
Phone: +91 9729097870 / +91 8307270673
Email: digitallycrowd@gmail.com
Website: www.digitallycrowd.com
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